Meet David: A Gardening Business Pricing Transformation
David's Pain Points at a Glance
(Name and photo changed to protect privacy)
Capped Income
Limited revenue due to hourly pricing, regardless of team efficiency or expertise.
Operational Inefficiency
Employees stretched tasks to fill their paid hours, reducing productivity.
Unpredictable Cash Flow
Seasonal demand led to inconsistent income, making it hard to plan for the future.
Lack of Growth
Difficulty attracting more clients or increasing profit within the current pricing structure.
Client Focus Misalignment
Clients valued results (beautiful gardens) but were charged based on hours worked.
Team Motivation Issues
No incentives for faster or higher-quality work, leading to a lack of alignment with business goals.
David's Story
David owns a gardening business that focuses on maintaining beautiful gardens and lawns for his clients. When he reached out to us, he was frustrated by his business's inability to grow despite having a dedicated team. His challenges stemmed from how he was pricing his services.
Enter The Accounts Ladies UK
Working with David, we implemented a pricing transformation that allowed his business to thrive:
Outcome-Based Pricing
We identified that David’s clients cared about results, not hours. By packaging his services into clearly defined outcomes—such as “weekly lawn care,” “seasonal planting,” and “garden makeovers”—David shifted the focus from time spent to delivering value.
Team Incentives
To increase efficiency and motivate his team, David introduced performance-based bonuses and commissions. This encouraged quicker, higher-quality work while aligning the team’s goals with the business’s growth.
Subscription Model
To stabilise cash flow, David launched year-round care packages that clients could subscribe to. These included regular maintenance and seasonal treatments, ensuring a steady income while giving clients peace of mind.
The Profit First System
We introduced Peter to the Profit First methodology, which helped him organise his income, prioritise profitability,set sales targets and ensure he was always prepared for taxes. Peter also began providing for his future in a pension - utilising the tax efficient benefits available in his company. For the first time, Peter could see exactly where his money was going, how much he had to reinvest in his business, and most importantly, what his actual profits were.
Transformative Results: From Struggles to Sustainable Growth
David’s business underwent a remarkable transformation:
Increased Revenue: With outcome-based packages and upselling opportunities, David attracted more clients and generated higher income per job.
Higher Efficiency: Team motivation surged thanks to bonuses, allowing them to deliver results faster without compromising quality.
Stable Cash Flow: The subscription model provided predictable, year-round income, enabling David to plan for growth with confidence.
Stronger Client Relationships: Clients appreciated the clarity and value of the new packages, resulting in higher satisfaction and retention.
David's Transformation
Outcome-Based Pricing
Transitioning to outcome-based pricing allowed David to unlock his business's full potential.
Increased Profitability
He achieved higher profitability by focusing on value rather than time.
Stable Cash Flow
Introducing a subscription model stabilised cash flow, providing predictable income.
Team Motivation
Empowering his team with incentives boosted efficiency and motivation.
Sustainable Growth
David’s success highlights the power of rethinking pricing strategies for sustainable growth.
Part 1
Part 2
See How David Transformed His Business – You Can Too!
David’s journey from financial confusion to business growth wasn’t a fluke—it was the result of implementing the same Profit First strategies and financial mastery taught in the Confusion to Confidence Framework.
Just like David, you can:
Gain clarity over your finances.
Implement cash flow management systems that drive profitability.
Guide your clients to make confident decisions that grow their businesses.
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